How To: Tracking Social Media ROI while Promoting Events

Tracking your social media ROI is crucial to determine the success of your efforts. Using Google Analytics Tool URL Builder, Goo.gl (Google’s short-link service), and your social media management platform (like Hootsuite), you can track and measure how many clicks your links are getting.  From there, you can determine if different times of day, different platforms (Facebook, Google+, Twitter, LinkedIn, etc.) are better than others, and measure your traffic that came from your email list.  Learn how to measure your links: